Our Audience
With this campaign we wanted to target both students and parents. To do this we used diffirent ads
depending on the location. For places parents frequented, we had ads offering joy and fun. For on campus work,
we advertised the noise and exitement of games, as well as sweepstakes and prizes for attending.
With this campaign we wanted to target both students and parents. To do this we used diffirent ads
depending on the location. For places parents frequented, we had ads offering joy and fun. For on campus work,
we advertised the noise and exitement of games, as well as sweepstakes and prizes for attending.