BE THE NOISE
OREGON BASKETBALL
OREGON BASKETBALL
The Ask
Tim Boyle, CEO of Colombia Sportswear, and Oregon Athletics asked us to get more people to Oregon Basketball Games, but how? With a $50,000 budget, we got to work to answer this.
MAKE PEOPLE REALIZE THEY ARE A COMPONENT TO VICTORY
The fans are an essential part of the game, and we wanted our copy and execution to reflect that.