BE THE NOISE
OREGON BASKETBALL
OREGON BASKETBALL
The Ask
Tim Boyle, CEO of Colombia Sportswear, and Oregon Athletics asked us to get more people to Oregon Basketball Games, but how? With a $50,000 budget, we got to work to answer this.
MAKE PEOPLE REALIZE THEY ARE A COMPONENT TO VICTORY
The fans are an essential part of the game, and we wanted our copy and execution to reflect that.
Our Audience
With this campaign we wanted to target both students and parents. To do this we used diffirent ads
depending on the location. For places parents frequented, we had ads offering joy and fun. For on campus work,
we advertised the noise and exitement of games, as well as sweepstakes and prizes for attending.
With this campaign we wanted to target both students and parents. To do this we used diffirent ads
depending on the location. For places parents frequented, we had ads offering joy and fun. For on campus work,
we advertised the noise and exitement of games, as well as sweepstakes and prizes for attending.
In the mall...
Created by ME Created by Dylan Squires
And even landed and ESPN spot.
Created by Dylan Squires
Created by Dylan Squires
As well as countless other in home and digital displays
All created by ME
WE RE STILL WAITING ON RESULTS OF THIS CAMPAIGN. I WILL PUT THEM HERE WHEN THEY ARE AVALIBLE
ACCOUNT MANAGERS: Alex Gray, Grace Clary
PROJECT MANAGERS: Connor Ueyama, Olivia Koeberle
STRATEGIST: Zoe Day
COPYWRITERS: Missy Appel, Fiona English
MEDIA PLANNERS: Kay Peters, Alec Duggan
PRODUCERS: Shyla Orquia, Elliot Correll
ART DIRECTORS: Jade Mervar, Camille Andrews
DESIGNERS: ME, Tommy Bowers, Dylan Squires
WE RE STILL WAITING ON RESULTS OF THIS CAMPAIGN. I WILL PUT THEM HERE WHEN THEY ARE AVALIBLE
ACCOUNT MANAGERS: Alex Gray, Grace Clary
PROJECT MANAGERS: Connor Ueyama, Olivia Koeberle
STRATEGIST: Zoe Day
COPYWRITERS: Missy Appel, Fiona English
MEDIA PLANNERS: Kay Peters, Alec Duggan
PRODUCERS: Shyla Orquia, Elliot Correll
ART DIRECTORS: Jade Mervar, Camille Andrews
DESIGNERS: ME, Tommy Bowers, Dylan Squires