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PeaceHealth Rides
PeaceHealth Rides
The Ask
PeaceHealth Rides, a local bike share company in Eugene,
tasked us with increasing ridership amoung students. As well as a partial rebrand of their current brand.
OUR GOAL: Show People How Convenient and Earth Friendly
Bike Share Can Be
PeaceHealth Rides allows you to have hundreds of bikes in your pocket to take you anywhere in Eugene.
Bike Share Can Be
PeaceHealth Rides allows you to have hundreds of bikes in your pocket to take you anywhere in Eugene.
THE REBRAND
With this rebrand, we wanted to reflect the feeling and freedom of bike share with our design. The client requested
and illustrated style, which I had never done before. In two weeks I had to learn how to draw and use Adobe Illustrator to present the
following style guide and mockups...
With this rebrand, we wanted to reflect the feeling and freedom of bike share with our design. The client requested
and illustrated style, which I had never done before. In two weeks I had to learn how to draw and use Adobe Illustrator to present the
following style guide and mockups...
Colors
Fonts
Early Mockups
We used iconic Eugene landmarks such as Spencers Butte and the bus station designs to sell the local aspect of the brand
EXECUTIONS
Social Posts and Digital Displays
Street Fair Sponsored Transportation Signs
Summer and Fall Stickers!
Bike-it List Contest Promotions
ACCOUNT MANAGER: Ally Thomas
PROJECT MANAGER: Mackenzie Knutson
STRATEGIST: Ellie Sidelman
COPYWRITER: Bella Brick
MEDIA PLANNER: Kay Peters
ART DIRECTOR: Anna Persell, Ryin Hink
DESIGNER: ME
PROJECT MANAGER: Mackenzie Knutson
STRATEGIST: Ellie Sidelman
COPYWRITER: Bella Brick
MEDIA PLANNER: Kay Peters
ART DIRECTOR: Anna Persell, Ryin Hink
DESIGNER: ME