HI, I'M COLBY
Designer, Photographer, Videographer (Storyteller)
I am an Oregon-based designer from Eugene, OR. I currently attend the University of Oregon, and I am pursuing a degree in Advertising. I specialize in design and photography, and I am working on developing my skills in video and animation. As a young designer, my thirst for experience is at an all-time high. I have several years of client experience through Allen Hall Advertising, a student-based advertising agency. I believe I have what it takes to create high-quality creative work for your brand, and I am eager to help bring your vision to life.
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BE THE NOISE
OREGON BASKETBALL
OREGON BASKETBALL
The Ask
Tim Boyle, CEO of Colombia Sportswear, and Oregon Athletics asked us to get more people to Oregon Basketball Games, but how? With a $50,000 budget, we got to work to answer this.
MAKE PEOPLE REALIZE THEY ARE A COMPONENT TO VICTORY
The fans are an essential part of the game, and we wanted our copy and execution to reflect that.
Our Audience
With this campaign we wanted to target both students and parents. To do this we used diffirent ads
depending on the location. For places parents frequented, we had ads offering joy and fun. For on campus work,
we advertised the noise and exitement of games, as well as sweepstakes and prizes for attending.
With this campaign we wanted to target both students and parents. To do this we used diffirent ads
depending on the location. For places parents frequented, we had ads offering joy and fun. For on campus work,
we advertised the noise and exitement of games, as well as sweepstakes and prizes for attending.